Amirhosein Shams

•  Key Achievements:
• Increased organic traffic by +185% during my tenure through a comprehensive revamp of SEO strategies.
• Boosted revenue attributed to SEO by +93%, resulting in one of the highest ROIs among all marketing channels.
• Achieved top 3 Google rankings for 25+ high-volume, competitive keywords in the hosting and domain industry.
• Reduced non-converting traffic share by -18%, and increased AI Overview visibility (SGE) for key commercial pages by +37% YoY based on tracked SERP features.

• Data-Driven & AI-Powered SEO:
• Built custom internal tools & Python-based scripts for automated keyword clustering, internal link audits, SERP volatility tracking, and log analysis.
• Integrated LLM-powered content scoring models to evaluate semantic completeness and topical depth of content pre-publish.
• Leveraged AI (ChatGPT, Claude, Gemini) to semi-automate brief generation, NLP-enhanced SERP analysis, and tag optimization across 1200+ URLs.
• Implemented Looker Studio dashboards fed by GA4 + GSC + NLP models for multi-layered funnel and engagement insights.

• Strategic & Technical Contributions:
• Rearchitected the entire site structure based on semantic SEO, topical authority, and internal link equity models, resulting in +45% crawl efficiency and +30% indexation rate.
• Designed and implemented a custom-built SEO monitoring system combining GA4, GSC, Screaming Frog, Ahrefs API, and Looker Studio for real-time data visualization and performance tracking.
• Launched a proprietary SEO health scoring system across all commercial and editorial URLs, covering 40+ KPIs per page, including Core Web Vitals, schema coverage, and SERP intent match.
• Orchestrated a scalable programmatic SEO strategy targeting hundreds of long-tail variants for VPS, WordPress hosting, domain extensions, and comparison pages.

• Content & Product SEO Initiatives:
• Designed a pillar-cluster content architecture mapped to the user journey, and delivered 200+ evergreen assets in collaboration with editorial and product teams.
• Mapped structured content templates for feature, pricing, and comparison pages, ensuring SEO-first wireframing and alignment with buyer intent stages.
• Defined AI-focused OKRs to monitor entity-level coverage, internal link depth per topic, and performance in AI-generated answers on Google SERP.

• Leadership & Cross-Functional Impact:
• Built and led a high-performing SEO team of 5 specialists (content, tech, data, ...).
• Initiated and facilitated cross-team rituals with product, design, and DevOps for SEO-first development cycles.
• Designed the SEO OKR system, and continuously monitored team and individual KPIs with monthly business impact reports to C-level stakeholders.
• Spearheaded competitive analysis workshops and ran regular SEO knowledge-sharing sessions to upskill the marketing department.

•  Result-Driven Campaigns:
• Designed and managed over 25 strategic link-building and PR campaigns, gaining 150+ referring domains from niche-relevant, high-authority sites (DR70+).
• Launched an SEO-focused Black Friday campaign that led to a 290% increase in organic-assisted conversions compared to the previous year.

• Implementation of the new version of the site (wireframe design based on SEO principles, technical optimization and implementation of a new content strategy)
• Designing OKR structure for SEO department and monitor the KPIs permanently
• Automation of data collection and analysing the data
• Collaborated with cross-functional teams including content writers, developers, and designers to ensure SEO best practices were implemented across all website elements.
• Publishing a New Version of the MAG and Optimizing it
• Comprehensive Content Structure Design & Integrated Content Calendar
• Managed and executed comprehensive SEO strategies to increase organic search traffic by 50% within 6 months.
• Conducted in-depth keyword research and analysis to identify target keywords and optimize website content accordingly.
• Developed and implemented link building strategies to improve website authority and increase organic rankings.
• Analyzing Technical SEO and Planning to form a Product Marketing Team

• Wireframe design for UI and UX of all website pages and their redesign.
• Complete change of site structure and technology
• Technical optimization of the site, including: performance status, site loading speed, SSR, optimization semantic codes
• Create SEO content strategy in different sections of the site in line with marketing and SEO goals, Full Keyword Research and keyword mapping, Create pillar & cluster structure
• Designing Off_Page SEO strategy and implementing reportage campaigns

• Designing SEO Strategy , Budgeting and Setting KPI
• Design Strategy and Implementation ON-PAGE SEO (Content Strategy, Design Strategy and Implementation Comprehensive Pillar & Cluster, Structure of Website, Internal Linking,. ...)
• Design Strategy and Implementation OFF-PAGE SEO (Comprehensive strategyو Reportage Campaign, Budgeting, ....)
• Create and Optimize a SEO Team Structure
• AdWords & CPC management (in a certain period)
• Designing the Structure and Optimizing the Communication Processes of the SEO Team with the Content Team, Product Team, Technical Team and Other Teams
• Working With the UX Team to Design UI and UX Based on the New SEO Strategy
• Cooperation With the Product and Technical Team to Development and Implement the new version of the website (the new version of the website has not been Released Yet.)
• Optimization Technical SEO of the Website in the New Version of the Website.
• Optimizing Previous Activities and Fixing Existing Problems

• Determining the overall SEO strategy (content strategy and off page strategy).
• Planning and preparing a RoadMap to achieve defined KPIs.
• Creating a process for communicating with the content team, modifying the content team structure and training the content team for better interaction between the two teams and aligning the content team with the SEO team.
• Communication with other teams including technical team, social media marketing team and digital team in order to align the goals of the teams with each other.
• Planning and running external reporting and SEO campaigns
• 84% growth in None-Branded clicks on the Wallex & 110% growth of None-Branded clicks on Phinix site.
• 1.6X increase in the position of the target keywords on the Wallex & 3X increase in the position of target keywords on the Phinix site.
• Launching AdWords and managing it

• This startup is active in the field of villa rental, suites and accommodation and is one of the top three platforms in this field. My collaboration with the chamber lasted 11 months, which brought me many experiences and achievements.
• Build a content team and implement a principled structure for the content team.
• 80% growth in non-branded clicks. (Despite Coronavirus conditions and reduced travel slope.)
• 69% growth in clicks in the blog section of the site.
• 2.5X increase in the position of the target keywords

• Team management and management of related project tasks.
• Communication with employers and budget management related to each project.
• Manage more than 8 projects and achieve more than 45 competitive keywords in various fields

• Developed and executed comprehensive SEO strategies that increased organic traffic by 40% within 12 months.
• Conducted keyword research and competitive analysis to optimize website content, resulting in a 25% increase in search engine rankings.
• Implemented on-page SEO best practices, leading to a 50% improvement in page load speed and enhanced user experience.
• Led a team of content creators and developers to produce SEO-friendly content, achieving a 30% increase in user engagement.
• Utilized tools like Google Analytics and SEMrush to track SEO performance and generate actionable reports for stakeholders.

Strategic Achievements:

Designed and executed the first scalable SEO foundation for a data-driven loyalty & gamification SaaS platform, fully aligned with product-led growth strategy.

Boosted qualified organic traffic by +140% through full-funnel content planning, SERP intent mapping, and landing page optimization.

 Advanced Data & Tools Development:

Developed custom SEO dashboards (via BigQuery + Looker Studio) integrating GSC, GA4, and CRM data for multi-layered funnel insights and cohort-based SEO attribution.

Built internal tools and scripts (Python, Sheets API, NLP) to automate keyword clustering, internal linking audits, and on-page quality scoring.

Technical & Product SEO Focus:

Developed SEO-informed product wireframes for key feature pages, ensuring semantic structure, indexability, and Core Web Vitals compliance from ideation to deployment.

Created a modular keyword taxonomy based on user personas (B2B across industries), integrating with CRM and marketing automation tools.

Cross-Team Collaboration:

Worked closely with product managers, developers, and marketing leads to embed SEO into the feature development lifecycle, reducing rework and accelerating GTM timelines.

Initiated structured content sprints and SEO briefs for editorial and tech teams, enabling continuous publication of optimized assets for acquisition & education funnels.