Masoud Mokarami

Digital Marketing Manager - SEO Manager - Performance Marketing Manager

Mobile: (+98)9122123022

Over the years of my experience in marketing, I have developed deep expertise in SEO, Google Ads and performance marketing, website design, marketing automation, as well as environmental and brand awareness advertising. I am interested in audiobooks and continuously improving my personal development, professional performance, and team leadership skills.

  • Bachelor of MBA

    Institute/University: Gostaresh Modiriat

    Tehran, Iran

  • Digital Marketing Manager

    shab.ir Rent a villa

    Tehran, Iran

    • Annual budgeting and strategic planning for the digital marketing team.
    • Developing and executing data-driven digital marketing strategies aligned with business goals.
    • Creating a comprehensive roadmap across all digital channels (SEO, Google Ads, performance marketing, marketing automation, digital and social ads), with a focus on optimizing conversion rates and user experience.
    • Defining and measuring key performance indicators (KPIs) to evaluate campaign success.
    • Leading integrated management of all digital channels, including SEO, SEM, social ads, app marketing, email marketing, content, ECRM, VOD, display advertising, and more.
    • Enhancing organic traffic and search rankings through effective search engine optimization (SEO).
    • Managing SEM campaigns to boost conversions and minimize cost per acquisition (CPA).
    • Executing a content strategy to attract and retain users through high-quality, targeted content.
    • Running social media advertising campaigns to drive engagement, attract users, and expand brand awareness.
    • Optimizing conversion rates (CRO) by improving user experience across all customer touchpoints.
    • Collaborating with cross-functional teams to align efforts and deliver exceptional customer experiences.
    • Proficient in data and analytics tools such as Google Analytics, Google Tag Manager, Looker Studio, and Google Search Console; advertising platforms including Google Ads, Yektanet, Tapsell, Cafe Bazaar, Myket, Social Ad; and various formats like native, banners, retargeting, in-app, and video ads.
    • Skilled in using content management systems (e.g., WordPress), marketing automation tools (e.g., WebEngage), and CRO tools (e.g., Microsoft Clarity).
    • Experienced in developing SEO strategies and structuring large-scale websites.

  • SEO Manager & Performance Marketing Manager

    shab.ir Rent a villa

    Tehran, Iran

    • Managing the SEO and content teams, and training team members in on-page, off-page, and technical SEO best practices.
    • Preparing documentation for performance improvement and knowledge sharing.
    • Leading the online advertising team across CPC, CPA, CPI, CPM, CPO, and VCPM models using platforms such as Google Ads, Yektanet, Tapsel, Saba Vision, Cafe Bazaar, and Myket.
    • Monitoring for advertising fraud through analysis of GA4 reports and tracking tools like Adtrace and Dezhino.
    • Expanding partnerships with customer clubs, affiliates, fixed digital banners, and out-of-home advertising channels to boost brand awareness and enhance customer acquisition and retention rates.
    • Experienced in using marketing automation tools such as WebEngage to design customer journeys that increase conversion and retention.
    • Setting up OKRs and action plans to align the team with strategic goals, with regular business performance reviews in WBR (Weekly Business Review) meetings.
    • Managing monthly digital advertising budgets amounting to billions of Tomans across platforms including Google Ads, ad networks, and app marketing channels.

  • Senior SEO & G-Ads & Performance Marketing Specialist

    shab.ir Rent a villa

    Tehran, Iran

    • Managed and optimized Google Ads campaigns to drive targeted traffic, boost conversions, and implement reliable conversion tracking systems.
    • Applied advanced targeting strategies and diverse advertising formats—such as campaign optimization, retargeting, and audience persona targeting—to enhance campaign performance and ROI.
    • Proficient in running Search, Display, Discover, Pre-roll, App, Banner, and Native campaigns using CPC, CPA, CPI, CPM, and other performance-based models through platforms like Google Ads, Yektanet, and app stores.
    • Oversaw more than 100 active campaigns with a monthly budget of several billion Tomans.
    • Conducted A/B testing on ad creatives and landing pages to improve CTR (click-through rate) and CR (conversion rate), and optimized keyword-to-landing page alignment.
    • Monitored campaign performance via Google Analytics and Looker Studio, and presented in-depth performance reports directly to the CEO.

  • Senior SEO Specialist

    shab.ir Rent a villa

    Tehran, Iran

    • Developed and implemented comprehensive SEO strategies and technical documentation to improve organic search rankings and increase website traffic.
    • Conducted full SEO audits and designed website and page architecture considering deep vs. flat URL structures.
    • Created pillar-cluster content calendars and applied SEO content frameworks aligned with algorithms such as HCU (Helpful Content Update) and YMYL (Your Money or Your Life).
    • Gained expertise in competitor analysis, market benchmarking, and actionable SEO planning using tools like Screaming Frog, SEMrush, SimilarWeb, Moz, SEO SpyGlass, and Nightwatch.
    • Mastery of Google Search Console, Google Analytics, Google Tag Manager, and event configuration.
    • Conducted keyword planning aligned with business and sales objectives, and executed ranking strategies using technical SEO, content marketing (reportage), on-page, and off-page optimization.
    • Successfully ranked for high-value keywords such as:
    • ویلا, اجاره ویلا, ویلا شمال, سوئیت تهران

  • SEO Expert

    shab.ir Rent a villa

    Tehran, Iran

    • Created external link-building strategies and executed reporting campaigns to support SEO growth.
    • Conducted keyword research and developed keyword planning strategies tailored to the business type, with a focus on increasing sales and attracting high-quality traffic.
    • Drove traffic through informative blog content to support content marketing and organic growth.
    • Proficient in SEO and analytics tools including Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Moz, and others.

  • SEO consultant

    Abin.ir Water treatment shop

    Tehran, Iran

    • Developed and executed a keyword planning strategy aligned with business objectives.
    • Improved page structure and overall site architecture using deep URL strategies to enhance SEO performance.
    • Created and maintained a content calendar, delivering strategic content assignments to a 4-person content team.
    • Prepared documentation focused on performance improvement and optimization best practices.
    • Successfully ranked for competitive keywords such as:
    • تصفیه آب صنعتی, تصفیه آب نیمه صنعتی, کربن فعال

  • SEO and performance marketing consultant

    novinparsian.com Azad High Technical Complex

    Tehran, Iran

    • Led the successful migration of the website from a .ir domain to .com, maintaining organic traffic and improving search rankings during and after the transition.
    • Conducted keyword research and developed keyword planning strategies to attract high-quality sessions.
    • Prepared and maintained a content calendar focused on driving informational traffic.
    • Planned and launched comprehensive digital ad campaigns including Google Ads, native ads, banners, retargeting, and video formats.
    • Successfully ranked for high-value keywords such as:
    • دوره مهندسی مکانیک, دوره پایپینگ

  • SEO consultant

    Radram.ir Online retail

    Tehran, Iran

    • Successfully migrated the website from a .ir domain to a .com domain, maintaining organic traffic and achieving improved search rankings.
    • Conducted in-depth keyword research and developed keyword planning strategies to attract high-quality sessions.
    • Created and managed a content calendar focused on attracting informational traffic and supporting SEO goals.
    • Planned and launched advertising campaigns across Native, Banner, Retargeting, and Video formats to enhance visibility and conversions.
  • 80%
    SEO Technical
  • 100%
    SEO On-Page
  • 80%
    SEO off-Page
  • 80%
    Google Algorithm
  • 80%
    SEO White Hat
  • 80%
    SEO Tools
  • 60%
    PageSpeed Insights & Performance
  • 100%
    Google Search Console
  • 80%
    Google Analytics & GA4
  • 80%
    Google Tag Manager
  • 60%
    Screaming Frog SEO Spider
  • 80%
    GTmetrix
  • 80%
    MOZ
  • 80%
    Loocker or Data Studio
  • 80%
    WordPress
  • 80%
    Woocomerce
  • 100%
    Google Ads
  • 40%
    MySQL
  • 80%
    HTML5 & CSS3
  • 100%
    Google Sheets
  • 80%
    ASO
  • 60%
    Online advertising reporting software
  • 60%
    Marketing Automation Software
  • 60%
    twitter Ad
  • 60%
    Linkedin Ad
  • 40%
    FaceBook Ad
  • 80%
    Adtrace Tracker

  • English

  • English

    80%
    Reading
    40%
    Speaking
    60%
    Writing
    40%
    Listening

  • Google Ads Search Certification

    Institute: Google Digital Academy (Skillshop)

    Link: https://skillshop.credential.net/ac72953e-b21b-46ad-a7f6-73a84b3b363a#acc.xafPz2Ei

  • Individual recognition and management and leadership

    Institute: Hanyie Roozbahani

  • Google Ads

    Institute: HDM

  • GA & GA4

    Institute: Analytips

  • SEO

    Institute: Websima

  • HTML - HTML5 - CSS - SQL - Python

    Institute: Self Study

  • Expression techniques and negotiation principles

    Institute: Sharif University of Technology

  • Google Adwords - Google Analytics - GTmetrix - Ahref - Alexa - Moz - Search Console - WordPress - WordPress Design - Woocomerce - Google Tag Manager

    Institute: Self Study

  • telephone eticket - marketing

    Institute: educational institutions

  • Design, construction and full implementation of the online store

    Link: https://car-audiovideo.com/

  • Design, construction and full implementation of the online store

    For: NarinMode Women's clothing online store

    Link: https://narinmode.ir

  • Design, construction and full implementation of the online store

    For: Charsukala, mobile accessories and digital goods store

    Link: https://charsokala.ir

  • Design, construction and full implementation of the online store

    For: ProSmoke, Vape Shop, Pods, Juices and Accessories

    Link: https://prosmoke.ir

  • Design, construction and full implementation of the online store

    For: Ilya Atromad Middle East, industrial water treatment

    Link: https://iamco.co

  • Design, construction and full implementation of the corporate website

    For: Digital marketing agency

    Link: https://aminjadidoleslami.com/

  • Design, construction and full implementation of the online store

    For: Maltick, a store of mobile accessories and digital goods

    Link: https://maltick.ir

  • Design, construction and full implementation of the corporate website

    For: Digital marketing agency

    Link: www.netod.ir

  • INTJ character

  • Raven IQ Test 133

  • Hartmann test 36% blue 24% red 24% white 16% yellow

  • Leadership and training skills

  • Interested in audio books

  • Interested in progress

  • Interested in learning

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