Sepideh Panah

marketing coordinator

Result-oriented and energetic Marketing Manager with +6 years of experience effectively managing marketing projects from conception to completion. Adept in using digital marketing platforms to increase sales and overall company productivity. Experienced in preparing and overseeing online marketing campaigns, and increasing partner relations for the company. Adept in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company.

  • Master of Marketing

    Branch: Comprehensive marketing management

    Institute/University: Industrial Management Institute

    Iran

  • Master of Branding

    Branch: Strategic brand management

    Institute/University: Industrial Management Institute

    Iran

  • Bachelor of Marketing

    Branch: Digital Marketing

    Institute/University: google digital marketing garage

    United States of America (USA)

  • Bachelor of mechanical engineering

    Branch: Fluids

    Institute/University: ََAlzahra University

    Tehran, Iran

  • Chief Marketing Officer

    TABDEAL Cryptocurrency Exchange

    Tehran, Iran

    • Set marketing objectives and key results according to Tabdeal's strategy and market research
    • Created a holistic paid acquisition strategy, ultimately leading to an ROI of 70%
    • Built out a culture of robust data collection and A/B testing to iteratively improve campaign performance, leading to an average improvement of 64% from campaign start to end
    • Analyzed, highlighted, and reported potential areas of business improvements related to financial and key operational processes to company management
    • Exceeded sales targets by 32% for the full year in 2022
    • Developed an appropriate strategy for competing in the highly competitive market of cryptocurrency exchanges and captured a 15% market share in the first year of operation
    • Developed strategy for different marketing team sections such as brand, content, digital marketing, etc.
    • Started PR marketing and affiliate marketing activities with a limited budget at the beginning of the business
    • Collaborated with the product team to assess the needs of the digital currency market and added new features to the TABDEAL product
    • Implemented creative marketing campaigns in each season, aligned with the market trends and the needs of the users
    • Achieved the second position in non-branded keywords that lead to user registration in SEO

  • Marketing Manager

    Delta Real Estate Group

    Tehran, Iran

    • Started digital marketing activity by forming teams such as SEO, performance marketing, SEM, social media
    • Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads of 58% year over year
    • Led the implementation of real-time reporting on marketing spend to adjust bid strategy, leading to an improvement of ROI by 42%
    • Exceeded growth targets every quarter by 21% on average
    • Managed a team of 40 full-time marketing associates
    • Compiled the income model of the DELTAPAYAM lifestyle magazine product
    • Adjusted effective points for conversion rate and optimized sales funnel
    • Developed a comprehensive acquisition strategy across SEO planning and management, SMS marketing, Google AdWords, social networks, and online advertising resulting in new leads that generated $2.8M in 2020

  • Digital Marketing Manager

    Avid Agency

    Tehran, Iran

    • Planned and executed successful digital marketing campaigns, including SEO, email marketing, social media, and advertising on popular sites
    • Developed and presented key reports in Tableau to the executive team around KPIs, saving 9 hours of manual reporting each week
    • Built and executed robust conditional email campaigns based on customer interactions, improving retention by 23%
    • Established in-house knowledge of marketing content that improved customer LTV by 28%
    • Optimized on-page SEO performance, resulting in a 70% page speed improvement and a 24% increase in monthly organic traffic
    • Tracked email and social campaigns and optimized for better results, resulting in an average of 7% more customers per month
    • Studied analytics in Google Search Console, identified low-performing content and recommended solutions that improved content performance by an average of 34%
    • Wrote and edited 100+ social media and email campaigns to support the marketing team
    • Identified user actions that strongly correlated with user churn and intervened via email sequences to reduce the average monthly churn rate from 70% to 50%
  • 80%
    Digital marketing
  • 100%
    Marketing Strategy
  • 100%
    Branding Strategy
  • 80%
    A/B Testing, Audience Segmentation

  • Digital Marketing

    Institute: google digital marketing garage

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